Sr Manager, Loyalty
Let's be part of something together
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London, United Kingdom, N2 8AWEmployeeCompetitive
Apply Overview
About Us
McDonalds has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonalds is one of the UKs largest private sector employers, employing over 170,000 people.
Department OverviewMcDonald’s is a fast‑moving, customer‑obsessed business serving millions of guests across every daypart. As more of our customers choose to engage with us digitally, expectations for our Loyalty programme, app experience and personalised communications continue to rise.
We’re looking for a Head of Loyalty, Partnerships & CRM to shape the future of our digital customer experience — delivering meaningful value through our Loyalty programme, digital partnerships, app ecosystem and targeted CRM communications.
In this pivotal leadership role, you’ll use data‑driven insights to grow and optimise our Loyalty proposition, enhance our partnerships offering and elevate how we communicate with known customers. You’ll lead the strategy and marketing support for Loyalty, CRM and social media, while building our digital partnership strategy from the ground up.You’ll work cross‑functionally across the business, partnering closely with agencies, Franchisees, Global McDonald’s teams and senior leaders to create customer‑led plans that deliver value for our guests and commercial return for our business.
DutiesAs a senior member of the Customer Experience Team, you’ll help deliver seamless, personalised customer journeys across every touchpoint. You’ll lead a team of high‑performing professionals and will collaborate with key stakeholders across the organisation.
- Leading the development and monitoring of the Loyalty business case with Business Insights.
- Building the annual CRM communications plan, including segmentation, message calendars and always‑on strategies.
- Developing a digital partnerships strategy — identifying potential partners, creating business cases and delivering integrated activation plans.
- Partnering with creative, digital and media agencies to deliver 360° campaigns across CRM and broader customer communications.
- Working closely with Global CX and Product teams to assess innovation, set market priorities and ensure local integration.
- Engaging with the Senior Leadership Team and Franchisee governing bodies to present and secure approval for business cases and strategic plans.
- Contributing to the Marketing Leadership Team by shaping culture, improving processes and driving engagement across the wider function.
- Collaborating with internal partners including Brand & Campaign Marketing, Menu Marketing, CBI, Finance and Franchisees.
QualificationsWhat You’ll Bring
We’re looking for someone who has:
- Loyalty, partnerships or CRM leadership experience within a major QSR or retail organisation.
- Strong background in omni‑channel communications.
- Proven experience leading and developing teams.
- A commercial and data‑driven mindset with strong analytical confidence.
- Ability to work comfortably in ambiguity and make sound decisions quickly.
- Curiosity, adaptability and a desire to continually optimise.
- Strong interpersonal skills and the ability to understand and relate to others.
What You’ll Get:
- Competitive salary, plus a comprehensive benefits package including Car Allowance and a Bonus.
- Access to industry-leading training and career development opportunities.
- A collaborative and inclusive culture, where your ideas are valued.
- Hybrid working – 3 days per week in office and 2 days remote
At McDonald's, we are People from all Walks of Life...
Company Vision and Culture
Our Global vision is to build a better McDonalds and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonalds is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
At McDonalds we are People from all Walks of Life...
People are at the heart of everything we do, and they make the McDonalds experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonalds or elsewhere.
Benefits
perksHybrid Working
Enjoy the flexibility of hybrid working with 3 days in the office and 2 days remote.wellnessPrivate Medical Care
Corporate employees receive private medical care, either immediately or following 6 months service depending on your role.perksHoliday Allowance
Full-time office employees receive 28 days paid holiday annually, plus 2 months sabbatical per every 10 years’ service.wellnessWellness Benefits
Your wellbeing matters. Enjoy access to wellbeing resources, mental health support, and initiatives designed to help you feel your best – in and out of work.perksPension & Life Assurance
Access our stakeholder pension scheme alongside Life Assurance cover if you contribute a minimum of 3%.perksCareer Growth
We highly value talent and believe in helping our people grow. We support career progression through mentorship, training and leadership development opportunities.wellnessValues Heroes
We live by our values and we reward those who demonstrate their commitment to them.perksPerformance Reviews & Bonus
Your performance will be reviewed formally every 6 months and pay is reviewed annually based on performance. There is also potential to receive an annual bonus each year.perksMeals at Work
You can choose food from our restaurant menu on your break and can even try the latest promotions.recognitionLength of service
Your length of service doesn’t go unnoticed – we reward you with monetary benefits for long service.perksPay & Perks
Receive competitive pay and a range of exclusive perks, including employee discounts and an on-site gym at our Head Office.perksEmployee Discounts
Benefit from our generous employee discount scheme, covering a range of retailers and services across the UK.perksSummer Fridays
Summer Fridays allow our Corporate Careers teams to finish early, every Friday, during the summer months.Sr Manager, Loyalty
- Location:
- London, United Kingdom, N2 8AW
- Contract Type:
- Employee
- Pay:
- Competitive
Frequently Asked Questions
What can I expect from the recruitment process?
The recruitment process differs for each role. If we think you’re a good fit, we’ll invite you to a competency based interview and then onto a second interview usually with an associated task to complete or present.
What are the pay rates at McDonald’s?
Our pay rates differ from role to role, but we always ensure that these rates remain competitive. Alongside this, we also offer a wide range of benefits including holiday and sick pay, and employee discounts that offer savings at over 1,600 retailers.
Does McDonald's offer flexible working?
Enjoy the flexibility of our hybrid working model with 3 days in the office to foster collaborative team environment and 2 days remote to support work/ life balance.
What documents should I provide as proof of eligibility to work?
Before we can employ you, we are required to verify your eligibility to work in the UK & Ireland. You’ll need to provide acceptable original documents such as a valid passport or a valid UK/Ireland visa (with a college letter listing term dates, where applicable). Only original documents will be accepted.
How do I apply for a vacancy at McDonald’s head office?
Either click on the 'Job search' page or the ‘Job search’ button on the page of the vacancy you’re interested in. Then select the role that suits you, and complete an online application form.
How much holiday am I entitled to?
All full-time members of the Head Office team get 28 days paid holiday as well as bank holidays on top. For part-time workers, holiday will be determined on a pro-rata basis.
What do I wear in the office?
At our Head Office, we have a Dress for your Day Policy - the bottom line is that we want you to be empowered to make the decisions that meet the needs of your day.
I have a disability, what support can I get with my McDonald's job application?
During the application process, you can request for any reasonable adjustments to be made so you can find the right support needed during the application and onwards.
I want my pronouns to be known if I get this role, is this possible?
Yes. When you work in Head Office, you’ll receive a company email address and will easily be able to include your desired pronouns in the signature.
Can I get individual feedback on my application or interview?
Due to the high level of applications we receive not everyone will receive individual feedback. This depends on where you are in our process and this could potentially be written or over the phone.
Are there any wellbeing services I can access?
Yes! McDonald’s has a wellbeing hub on the staff website and our colleagues have access to the Employee Assistant Programme (EAP), which is run by AXA health care, offering a variety of services.
Is there opportunity for progression at McDonald’s?
Definitely. We highly value talent and always aim to encourage employees to remain within our business. To put it into perspective, half of our Executive Team started their career in restaurants. At McDonald’s, there are no limits to how far or fast you can progress.
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